New HELUKABEL Subsidiary in Colombia

Stronger presence in Latin America's third-largest market thanks to new location in Colombia's capital city of Bogotá

Viva Colombia

The HELUKABEL Group is expanding further in South America. The specialist for electrical connection technology has founded a new subsidiary in Colombia. After Brazil and Mexico, HELUKABEL is now represented in the continent's third largest economy with their own local subsidiary and expands their global presence to over 40 locations worldwide.

The new HELUKABEL subsidiary is located in the Colombian capital of Bogotá. With warehouse capacities in a free trade area at its disposal, receiving international imports is now greatly simplified. HELUKABEL Colombia will initially be supported by our colleagues in Mexico, which have successfully represented the group in Latin America for several years.

"Colombia is a very interesting market for us. Many international companies have their South American headquarters here," explains Gerardo Montenegro Aznar, Commercial Director LATAM with HELUKABEL and managing director of the new subsidiary. "Our customers come from very different industries such as the oil and gas industry, the food and beverage industry, electronics, or cement manufacturing." Until now, these were all handled by distributors. A local presence should help strengthen these relationships and cooperation and unlock new business potentials.